The ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

– Jack Welch, former chairman and CEO of General Electric


Content marketing costs 62% less to produce than outbound marketing but generates more than three times as many leads, according to the Content Marketing Institute. This content is effective, easy to start and popular with consumers, so it can reduce the money you spend on advertising your brand. The key is to produce excellent content.

Randi Druzin, a seasoned journalist and the founder of Page One, has prepared a guide that will help you do that. It draws on her insight into the craft of storytelling and on the expertise of other journalists and authors.